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State of the Industry Report!

What Beauty Execs Are Saying

There is a need for an authoritative voice within the industry and Beautymark fills this void, helping to guide companies to make impactful strategic decisions that will increase brand awareness and product sales, and ultimately positioning them for success.

Christine Schwarz, Head of Digital at Moroccanoil
Iced Media has its finger on the pulse of the beauty industry and the evolving trends in commerce that every brand needs to know to drive growth in a turbulent economy. Their AI-powered business tools give next level insights to beauty marketers to maximize performance, which is more important than ever in our fragmented media and measurement landscape.

Clair Sidman, Head of Strategy at TikTok
Iced Media tapped into our brand's potential during the height of the pandemic. From creating a first-ever listener pre-sale to co-creating a live virtual beauty party, broadcast to over 30 countries across the world, Iced Media continually pushed us to think bigger than our platform. Iced Media understands and respects the people they work with, and that's felt in every interaction.

Jess Matlin and Jenn Sullivan, Co-Founders of Fat Mascara
Iced Media will unequivocally let you know how to best optimize your social media.

JuE Wong, CEO of Olapex
Iced Media created the paid social strategy for Paula’s Choice, diversifying our media mix to prioritize prospecting for new consumers. This approach increased the return on our ad spend while also lowering our cost per acquisition. Partnering with the experts at Iced Media helped scale Paula’s Choice at a critical time in our brand’s trajectory.

Tara Poseley, CEO of Paula’s Choice
Iced Media came to us with some really strong, disruptive content strategy ideas to help evolve the consumer-centricity of our brand, while still keeping the strength of our science and medical expertise, which is core to our differentiation. They helped evolve our internal way of thinking, and how we approach social and digital content.

Leslie Harris, Global Brand President at SkinCeuticals

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Beautymark

The Beauty Industry’s Source for Paid Social Rankings and Trends

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Methodology

With dozens of beauty brands, hundreds of campaigns and thousands of data sets running on our Salesforce/Datorama-powered, AI-fueled dashboard we have combined the most powerful technology with our decades' worth of industry expertise. Our insights meet the needs of the most ambitious and discerning beauty brands in the world, all in one easily digestible quarterly report available exclusively to our member brands.

The Beautymark by Iced™ industry benchmarks are compiled from the data of hundreds of anonymized social media beauty campaigns combining Salesforce Datorama, the industry’s leading A.I. market intelligence with Iced Media’s two decades of category expertise.
Salesforce/Datorama January 2022 – December 2022
The Beautymark by Iced™ Top 115 brands are culled from publicly available sources as of Q3 2022 including but not limited to Amazon, Sephora and Ulta bestsellers, Meta Ads Library and TikTok Creative Center.