Social Commerce
Blueprints that transform content, creators, and community into revenue.
CLIENT CASE STUDIES
Rael
Tiny Spicules, Giant Results
GLOSSY BEAUTY AWARD FINALIST
Introducing one of its most advanced skincare innovations to date, Miracle Clear Microcrystal Activated PM Serum, Rael partnered with us to build a TikTok-first launch strategy that made a highly technical skincare concept feel simple, credible, and shoppable.
The campaign centered on education, creator storytelling, and performance media designed to turn “tiny spikes” into a memorable product hook, positioning Miracle Clear Microcrystal Activated PM Serum as a breakthrough at-home treatment for the next generation of skincare consumers and cementing Rael as the next big thing in beauty.
$500K in GMV
Became Rael’s Top Selling Product to Date
16M affiliate-driven views
Glossy Award Finalist for ‘Best Use of TikTok Shop’
Rael
Tiny Spicules, Giant Results
GLOSSY BEAUTY AWARD FINALIST
Introducing one of its most advanced skincare innovations to date, Miracle Clear Microcrystal Activated PM Serum, Rael partnered with us to build a TikTok-first launch strategy that made a highly technical skincare concept feel simple, credible, and shoppable.
The campaign centered on education, creator storytelling, and performance media designed to turn “tiny spikes” into a memorable product hook, positioning Miracle Clear Microcrystal Activated PM Serum as a breakthrough at-home treatment for the next generation of skincare consumers and cementing Rael as the next big thing in beauty.
$500K in GMV
Became Rael’s Top Selling Product to Date
16M affiliate-driven views
Glossy Award Nominee for ‘Best Use of TikTok Shop’
COVERGIRL
Viral Lip Stain Buzz
TikTok Shop Sensation
For COVERGIRL, we tapped into the viral lip stain conversation to position the brand as a high-quality, accessible alternative and accelerate organic momentum.
By dramatically increasing sampling, creator content, and participation from top-performing talent, we ignited a groundswell of affiliate content that helped skyrocket Lip Stain sales and outpace category growth. The strategy translated social buzz into a powerful retail halo, while Yummy Lips content emerged among the brand’s top-performing creator stories.
233% growth in average monthly posts
161% faster growth than the lip stain category
Powerful retail halo effect
DIEUX SKIN
First-mover Momentum
Early adoption results in explosive growth
We helped Dieux Skin become an early adopter of TikTok Shop, turning a hero product into founder-led storytelling that drove demand. The platform quickly proved to be a game-changing customer acquisition channel for the growing brand.
Hero product sold six months of inventory in under two weeks
Doubled replenishment subscriptions
Cost to acquire new customers was 50% lower than the category benchmark
DIEUX SKIN
First-mover Momentum
Early adoption results in
explosive growth
We helped Dieux Skin become an early adopter of TikTok Shop, turning a hero product into founder-led storytelling that drove demand. The platform quickly proved to be a game-changing customer acquisition channel for the growing brand.
Hero product sold six months of inventory in under two weeks
Doubled replenishment subscriptions
Cost to acquire new customers was 50% lower than the category benchmark
COVERGIRL
Viral Lip Stain Buzz
TikTok Shop Sensation
For COVERGIRL, we tapped into the viral lip stain conversation to position the brand as a high-quality, accessible alternative and accelerate organic momentum.
By dramatically increasing sampling, creator content and participation from top-performing talent, we ignited a groundswell of affiliate content that helped skyrocket Lip Stain sales and outpace category growth. The strategy translated social buzz into a powerful retail halo, while Yummy Lips content emerged among the brand’s top-performing creator stories.
233% growth in average monthly posts
161% faster growth than the lip stain category
Powerful retail halo effect
Social Commerce
Blueprints that transform content, creators, and community into revenue.
CLIENT CASE STUDIES