services
TikTok Media
Fueling Growth in Beauty
You can trust the TikTok paid media specialists at Iced Media to help navigate the ever-evolving opportunities with America’s top entertainment channel and unlock the full growth potential your brand deserves.
Our team is TikTok Media Buying Certified to help you achieve scale across e-commerce (DTC), retail channels like Amazon, Sephora and Target and TikTok Shop
We are leaders at the intersection of content and creators with the best ideas and hooks that drive action in feed
Our AI-fueled technology informs optimizations that are benchmarked against the category offering smarter decisions faster
TikTok Specialists
Our clients are at the forefront of TikTok marketing and we help them take advantage of the latest tools, trends and technology to gain a competitive edge in the crowded beauty landscape.
From skin flooding to tomato girl, our team identifies TikTok's latest beauty trends and helps our clients adopt them in a relevant and meaningful way that taps into the zeitgeist of the For You Page.
We work closely with our partners on TikTok's Global Creative Team to bring our clients ad content best practices that combine the messages that matter most with effective formats to relay this information to qualified shoppers.
Beauty brands rely on Iced Media to help them allocate spend across TikTok's robust ecosystem of ad products and objectives to ensure they are getting the most out of their budget and the platform.
We act as true business partners leveraging our deep e-commerce knowledge and experience scaling direct-to-consumer businesses and driving retail and online sales at Sephora, Ulta, Amazon, Walmart, Target, CVS, Walgreens and many more top (e)retailers, salons, spas and more. As one of TikTok Shop's first U.S. agency partners we now offer full-funnel and cross-channel campaigns optimized for the sales channel, KPI or outcome most important to each brand.
We take advantage of many Alpha and Beta opportunities including some of TikTok's most effective ads to date like the Product Display Card and the Creator Challenge where Iced Media clients were among the first brands in the country to test these innovative new products.
“80% of outcomes rely on content.”
— tiktok
Our Process
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We guide your creative team with prescriptive frame-by-frame content and copy direction.
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We leverage your creative archive by selecting source videos to recreate for net new TikTok and TikTok Shop content.
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We develop a full-funnel media approach tailored to your business objectives that exhaustively considers all potential ad products across e-commerce, retail and TikTok Shop to drive incrementality in the sales channels that deliver the most efficient outcomes.
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We create a media plan with audience mapping, flighting and budget allocation that remains fluid allowing for performance trend optimizations throughout the campaign.
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We deploy your media across products with a multitude of bidding strategies across prospecting (new customer acquisition) and retargeting (re-engaging existing customers) audiences. We run project-based, campaign and evergreen (always-on) paid media and bring deep expertise to dynamic ad products for both prospecting and retargeting.
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Performance tracking is through our Salesforce/Datorama-powered, AI-fueled dashboard with multi-campaign insights in a single view. Daily optimizations combined with fluid campaign allocations guarantee better results.
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See our full suite of social commerce services here.
Case Studies
Dieux Skin
Dieux Skin was a first mover on TikTok Shop, launching in Q4 of 2023. The brand launched with a curated assortment of their products, and focused on a new product, Air Angel, building massive engagement with millions of views. The brand opted into the TikTok Shop Cyber Week Promotions and saw astronomical results, with organic content from the brand’s handle, and co-founder Charlotte Palermino’s handle, driving over ten million views. Dieux saw incredible sales performance coupled with benchmark-breaking media KPIs.
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TikTok Shop Black Friday + Cyber Monday Sale incredible performance of brand and founder content, paid media and TikTok Shop Promo (11/20/23 -11/27/23)
$2.45 CPA
31.18 ROAS
19.11% Shop Purchase Rate
Brand Halo Effect, with DTC website traffic up 65% vs. previous week
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From Brand: Black Friday Discount Roulette 2.1M Views (95% Organic Views)
From Brand: Black Friday Recs Instant Angel 5.1M Views (97% Organic Views)
From Co-Founder: Black Friday Sale 1.9M Views (83% Organic Views)
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>$2M TikTok Shop GMV in first quarter of launch in Q4 2024
60k units sold to 40k shoppers
DTC Halo Effect: 53% increase in DTC revenue YoY in Q4 2023, an incremental 14% lift on top of (vs 39% lift Q1 - Q3)
Dieux has $2.5M in revenue attributed to TTS.
Moroccanoil
Moroccanoil and Iced Media tapped into the TikTok Creative Challenge to activate creators to support the Fall 2023 launch of their Frizz Shield Spray.
Moroccanoil got content from 8 creators and was able to not only create an impactful launch running in a conversion campaign to drive sales from new-to-brand consumers, but also to maintain evergreen performance throughout Q4 and beyond.
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Increase in conversion rate for TTCC creative
38% decrease is CPA for TTCC creative
19% increase in CTR for TTCC creative
31% increase in ROAS for TTCC creative, even as this product feature had a $12 lower AOV than average
Results from TTCC creative in October 2023, compared to brand TikTok conversion benchmarks H2 2023.
Get in touch and win at TikTok today!