services

Paid Media

Zero Waste

We specialize in paid social media, offering you peerless passion, expertise and knowledge in our craft.

We have deep e-commerce knowledge and experience scaling direct-to-consumer businesses and driving e-retail sales at Sephora, Ulta, Amazon, Walmart, Target, CVS, Walgreens and many more top (e)retailers, salons, spas and more.

We are thrilled to announce Iced Media is a Meta Business Partner. With demonstrated expertise in campaign management and more, as an agency partner we can help you optimize your media planning and buying to unlock your full potential across Meta technologies. We are also a Snap Launchpad Agency, TikTok Alpha Tester and offer our clients access to the most innovative and highest performing ad products available in performance social media.

Since the dawn of social media our clients have been at the forefront of the latest tools, technology and ad products from the top platforms. From Live Shopping to TikTok Storefronts, we pave the way for beauty, lifestyle and wellness brands to maximize their social media investment to drive meaningful growth for their business.

Schedule a meeting with our experts and learn more about how we can help your business grow faster starting now.

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Social Media
Ad Planning
& Buying

More than a tactical approach; we bring real data-driven insights and consumer strategy to media buying. Fueled by the industry's leading AI-powered tech; we plan and buy your paid social media with precision audiences, fluid allocations and daily optimizations that drive breakthrough results.

We tailor your media plan to the channel, ad product, audience and objective best suited to meet your business goals.
We know how to make every dollar count by shifting daily budgets to channels, content, influencers and products driving the greatest return.
Our optimizations are benchmarked against the category offering smarter decisions faster with an added layer of context and nuance.

Our Process

We develop a media approach tailored to your business objectives that exhaustively considers all potential platforms and ad products and selecting only those levers that intersect your product messaging with optimal buying behavior .
We create a media plan with audience mapping, flighting and budget allocation that remains fluid allowing for performance trend optimizations throughout the campaign.
We deploy your media across channels with a multitude of bidding strategies across prospecting (new customer acquisition) and retargeting (re-engaging existing customers) audiences. We run project-based, campaign and evergreen (always-on) paid media and bring deep expertise to dynamic ad products for both prospecting and retargeting. All media is run from your brand accounts using audiences you own providing you with full transparency and visibility on all campaigns all of the time.
Performance tracking is through our Salesforce/Datorama-powered, AI-fueled dashboard with multi-channel insights in a single view. Daily optimizations combined with fluid channel allocations guarantee better results.
You can choose the media reporting cadence that works best for your team. Most clients elect a bi-weekly excel report and team call while some clients prefer direct access to the Salesforce/Datorama dashboard. All clients receive a final report with category benchmarking to contextualize priority KPI. We have extensive experience with self-serve and managed Brand and Conversion Lift studies and work closely with representatives across paid social platforms to supplement our reporting with this primary research. As desired we incorporate Google Analytics, Shopify and retailer passback data to further supplement our reporting.
If you choose to buy media in-house or with an external agency (global holding company or generalist media agency) we will collaborate as an extension of your internal team providing oversight, best practices, benchmarks, optimizations and actionable insights to maximize the results of your campaigns.
- Facebook
- Instagram
- Pinterest
- Reddit
- Snapchat
- TikTok
- YouTube