Paid Media
Data-informed media buying that connects the right creative with the right audience across today's leading platforms.
CLIENT CASE STUDIES
Paid Media
Data-informed media buying that connects the right creative with the right audience across today's leading platforms.
CLIENT CASE STUDIES
TOPICALS
Transforming Community
into Customers
Creators & Smart Media ReigniteD Momentum in <6 Months, Cultivating Community and Cultural Relevance
For Topicals, we built a creator-led growth strategy designed to reignite momentum and improve efficiency across the funnel. By scaling high-performing creator stories, expanding hero products into strategic bundles, and using smart media to amplify the content driving conversion, we decreased the cost to acquire new customers by as much as 60%.
The approach increased sales and a powerful halo effect across Amazon and Sephora.The approach also increased basket value and return on advertising investment, while creator content drove measurable website sales and increased demand across Amazon and Sephora.
30% - 60% decrease in cost to acquire new customers
TikTok Ignite Awards Honorable Mention
CHANTECAILLE
47%+ Revenue Increase
> Revitalized a Luxury Darling
PRESTIGE BEAUTY TURNAROUND
Using our Product Focus Framework, we identified modern hero products at the intersection of category white space, top-performing products and emerging consumer trends. We then concentrated media investment around the products with the greatest potential to recruit a new generation of qualified luxury buyers, reengage loyalists and breathe new life into the beloved brand.
Doubled sales
Decreased the cost to acquire new customers by over 40%
Expanded the pipeline of qualified new customers by over one third
TOPICALS
Transforming Community
into Customers
Creators & Smart Media ReigniteD Momentum in <6 Months, Cultivating Community and Cultural Relevance
For Topicals, we built a creator-led growth strategy designed to reignite momentum and improve efficiency across the funnel. By scaling high-performing creator stories, expanding hero products into strategic bundles, and using smart media to amplify the content driving conversion, we decreased the cost to acquire new customers by as much as 60%.
The approach increased sales and a powerful halo effect across Amazon and Sephora.The approach also increased basket value and return on advertising investment, while creator content drove measurable website sales and increased demand across Amazon and Sephora.
30% - 60% decrease in cost to acquire new customers
TikTok Ignite Awards Honorable Mention
CHANTECAILLE
47%+ Revenue Increase
> Revitalized a Luxury Darling
PRESTIGE BEAUTY TURNAROUND
Using our Product Focus Framework, we identified modern hero products at the intersection of category white space, top-performing products and emerging consumer trends. We then concentrated media investment around the products with the greatest potential to recruit a new generation of qualified luxury buyers, reengage loyalists and breathe new life into the beloved brand.
Doubled sales
Decreased the cost to acquire new customers by over 40%
Expanded the pipeline of qualified new customers by over one third
ELIZABETH ARDEN
$1B Exit in 2 Years
MODERNIZING A LEGACY BRAND
We partnered with Elizabeth Arden to guide the eponymous, 100-year-old brand into a new era of digital and social growth as it sought to become relevant again. We led the global digital and social strategy and execution, reinventing its positioning nuanced to multi-generational, global consumers in the Americas, European and Asian markets. Our turnaround strategy resulted in banner growth for the struggling brand leading to its billion dollar acquisition by Revlon.
Six quarters of consecutive growth under our stewardship
Delivered first-ever profitable e-commerce campaigns
Industry accolades from WWD and L2
Glossy Best In Show Beauty Award Winner
MOROCCANOIL
5x Revenue Growth
driving beauty industry dominence
Over the course of our long-term collaboration, we’ve helped guide Moroccanoil from its salon beginnings to become the social media icon it is today. With a diversified channel mix and evergreen prospecting with hero products, we continue to achieve benchmark breaking results for this industry leader.
5x revenue growth
6x return on ads for hero products
Sold out of Fragrance Originale at Sephora 48 hrs after launch
+105% halo lift at Amazon
Our revamped paid social strategy laid the foundation for Paula’s Choice to expand its audience beyond the brand’s early cult following. We focused our efforts on leaning into the founder mission while identifying white space opportunities for what the brand deserved to be famous for. Elevating hero products, creating personalized user journeys, and right-sizing audiences bolstered algorithmic outcomes.
$2B acquisition in two years
Increased return on ad spend by 70% in year one
Up-skilled the Paula’s Choice team to scale beyond the infrastructure we built
PAULA’S CHOICE
$2B Acquisition in 2 Years
FROM INDIE BEAUTY BRAND TO PROSPECTING POWERHOUSE
SKINCEUTICALS
Science, Simplified
MESSAGING THAT MATTERS
We developed digital, social and creator content of SkinCeuticals’ industry-leading antioxidant portfolio led by the C E Ferulic hero product. Building on the buzz of C E Ferulic, we expanded product visibility and brand awareness to a new audience of beauty-interested consumers—all while guiding a messaging strategy to translate complex scientific benefits and claims to terms consumers need to hear to inform their skincare regimen.
Evolved the brand’s content strategy and product positioning
Developed buzzed-about video content demonstrating real benefits
Launched the #CEFerulic challenge with creators and consumers to re-create results at home
AVÈNE
Capturing Zeitgeist
TRANSFORMING A 200-YEAR BRAND FOR THE NEXT GENERATION
Our partnership with Avène helped transform the 200-year-old French pharmacy brand into a leader in performance social content and media. We built on the brand’s equity by leveraging consumer insights and trends around Skinamalism, efficacious natural ingredients and social proof to increase product demand among new prospects.
56% increase in click through rate
Customer acquisition cost decreased by >10% in first campaign
Grew average order value by more than 10%
MOROCCANOIL
5x Revenue Growth
driving beauty industry dominence
Over the course of our long-term collaboration, we’ve helped guide Moroccanoil from its salon beginnings to become the social media icon it is today. With a diversified channel mix and evergreen prospecting with hero products, we continue to achieve benchmark breaking results for this industry leader.
5x revenue growth
6x return on ads for hero products
Sold out of Fragrance Originale at Sephora 48 hrs after launch
+105% halo lift at Amazon
ELIZABETH ARDEN
$1B Exit in 2 Years
MODERNIZING A LEGACY BRAND
We partnered with Elizabeth Arden to guide the eponymous, 100-year-old brand into a new era of digital and social growth as it sought to become relevant again. We led the global digital and social strategy and execution, reinventing its positioning nuanced to multi-generational, global consumers in the Americas, European and Asian markets. Our turnaround strategy resulted in banner growth for the struggling brand leading to its billion dollar acquisition by Revlon.
Six quarters of consecutive growth under our stewardship
Delivered first-ever profitable e-commerce campaigns
Industry accolades from WWD and L2
Glossy Best In Show Beauty Award Winner
PAULA’S CHOICE
$2B Acquisition in 2 Years
FROM INDIE BEAUTY BRAND TO
PROSPECTING POWERHOUSE
Our revamped paid social strategy laid the foundation for Paula’s Choice to expand its audience beyond the brand’s early cult following. We focused our efforts on leaning into the founder mission while identifying white space opportunities for what the brand deserved to be famous for. Elevating hero products, creating personalized user journeys, and right-sizing audiences bolstered algorithmic outcomes.
$2B acquisition in two years
Increased return on ad spend by 70% in year one
Up-skilled the Paula’s Choice team to scale beyond the infrastructure we built
SKINCEUTICALS
Science, Simplified
MESSAGING THAT MATTERS
We developed digital, social and creator content of SkinCeuticals’ industry-leading antioxidant portfolio led by the C E Ferulic hero product. Building on the buzz of C E Ferulic, we expanded product visibility and brand awareness to a new audience of beauty-interested consumers—all while guiding a messaging strategy to translate complex scientific benefits and claims to terms consumers need to hear to inform their skincare regimen.
Evolved the brand’s content strategy and product positioning
Developed buzzed-about video content demonstrating real benefits
Launched the #CEFerulic challenge with creators and consumers to re-create results at home
AVÈNE
Capturing Zeitgeist
TRANSFORMING A 200-YEAR BRAND
FOR THE NEXT GENERATION
Our partnership with Avène helped transform the 200-year-old French pharmacy brand into a leader in performance social content and media. We built on the brand’s equity by leveraging consumer insights and trends around Skinamalism, efficacious natural ingredients and social proof to increase product demand among new prospects.
56% increase in click through rate
Customer acquisition cost decreased by >10% in first campaign
Grew average order value by more than 10%
