GEO (Generative Engine Optimization) is the key for beauty brands to stay discoverable as consumer search and shopping shift.

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What Beauty Execs Are Saying

  • Iced Media has its finger on the pulse of the beauty industry and the evolving trends in commerce that every brand needs to know to drive growth in a turbulent economy. Their AI-powered business tools give next level insights to beauty marketers to maximize performance, which is more important than ever in our fragmented media and measurement landscape.

    Clair Sidman, Operating Partner at CAVU

  • Iced Media tapped into our brand's potential during the height of the pandemic. From creating a first-ever listener pre-sale to co-creating a live virtual beauty party, broadcast to over 30 countries across the world, Iced Media continually pushed us to think bigger than our platform. Iced Media understands and respects the people they work with, and that's felt in every interaction.

    Jess Matlin and Jenn Sullivan, Co-Founders of Fat Mascara

  • Iced Media will unequivocally let you know how to best optimize your social media.

    JuE Wong, Chief Executive Officer at Performance Beauty Group

  • Iced Media created the paid social strategy for Paula’s Choice, diversifying our media mix to prioritize prospecting for new consumers. This approach increased the return on our ad spend while also lowering our cost per acquisition. Partnering with the experts at Iced Media helped scale Paula’s Choice at a critical time in our brand’s trajectory.

    Tara Poseley, Former Chief Executive Officer at Paula's Choice

  • Iced Media came to us with some really strong, disruptive content strategy ideas to help evolve the consumer-centricity of our brand, while still keeping the strength of our science and medical expertise, which is core to our differentiation. They helped evolve our internal way of thinking, and how we approach social and digital content.

    Leslie Harris, Chief Strategy Officer at L'Oreal

  • There is a need for an authoritative voice within the industry and Beautymark fills this void, helping to guide companies to make impactful strategic decisions that will increase brand awareness and product sales, and ultimately positioning them for success.

    Christine Schwarz, Head of Digital at Moroccanoil

Recent Press

A ‘disruption in discovery’: What Google and Instagram’s new search partnership means for brands

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TikTok’s U-Turn: How Beauty Brands Are Navigating the Uncertainty

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Like what you see?

Iced Media is the leading beauty marketing agency. Our award-winning digital agency will now be offering Paid Search (Google Ads PPC), Social Search (TikTok Search, Pinterest Search, Reddit Search, etc), and offer exclusive opportunities for beauty, wellness and lifestyle brands to own emerging Search channels, such as ChatGPT Search, LLM Search, AI Search and agentic commerce solutions on ChatGPT and beyond. Get in touch to be the first to access the new service offerings, led by beauty search expert Emily Rose Campbell.

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