AI Shopping & Search
Dedicated solutions to ensure your brand is discoverable, cited, and ranked across every AI answer engine.
CLIENT CASE STUDIES
AI Shopping & Search
Dedicated solutions to ensure your brand is discoverable, cited, and ranked across every AI answer engine.
CLIENT CASE STUDIES
IMAGE SKINCARE
+48% ROAS Increase
> Reinvested Wasted Spend
Reduced bottom-funnel bloat
Image Skincare, a longtime client and the number one Spa & Salon Professional Skincare brand, was one of the first brands to test our Search & Discovery pilot. When we took over traditional paid search from another agency, Iced Media overhauled the legacy programs and uncovered opportunities to reallocate media dollars from paid search to paid social through our 360º view across channels. This holistic approach to media stewardship allowed the brand to reduce costs while growing demand.+48% return on ad spend.
Increased return on media investment by almost 50%
Decreased the cost to acquire new customers by almost one third
Identified that more than 30% of media spend was being wasted and reinvested it in better-performing channels
IMAGE SKINCARE
+48% ROAS Increase
> Reinvested Wasted Spend
Reduced bottom-funnel bloat
Image Skincare, a longtime client and the number one Spa & Salon Professional Skincare brand, was one of the first brands to test our Search & Discovery pilot. When we took over traditional paid search from another agency, Iced Media overhauled the legacy programs and uncovered opportunities to reallocate media dollars from paid search to paid social through our 360º view across channels.
This holistic approach to media stewardship allowed the brand to reduce costs while growing demand.+48% return on ad spend.
Increased return on media investment by almost 50%
Decreased the cost to acquire new customers by almost one third
Identified that more than 30% of media spend was being wasted and reinvested it in better-performing channels
DERMA E
100% Net New Visitors
>AI Early Adopter
AI discovery to reach high-intent consumers
> First to market with ChatGPT ads
Within weeks of ChatGPT unveiling its ads marketplace, we launched DERMA E on the platform, reaching consumers actively researching Vitamin C and brightening products. Rather than relying on traditional keyword targeting, we used AI-powered contextual signals to help the brand show up in highly competitive beauty conversations. The result was entirely new website visitors with stronger engagement than the site average, expanding customer acquisition with highly qualified audiences
First-mover advantage
100% net-new visitors
52% lower media cost than the benchmark
PETA JANE
+200% Revenue Increase
Transformed blog into a prompt powerhouse for AI
Peta Jane Beauty partnered with us to transform their blog into an AI-powered acquisition engine, built around the questions consumers are actually asking when shopping the self-tan category. The breakthrough results came from strategically restructuring blog content to win high-intent AI citations while simultaneously driving conversion-focused traffic to the site, turning editorial content into both a discovery and revenue channel.
#1 cited in category
+200% revenue increase
+118% new users
MOROCCANOIL
Leading the Pack
bUILDING Authority Across High-Intent Haircare Prompts
By transforming the brand’s e-commerce website into an AI shopping engine and strategically targeting high-authority press mentions, we propelled Moroccanoil Treatment to a number 1.3 average shopping position, well ahead of the 4.2 competitor average following the launch of ChatGPT Shopping Research.
#1.3 average shopping position
Established brand as authority in haircare
Increased visibility across high-intent ChatGPT prompts
PETA JANE
+200% Revenue Increase
Transformed blog into a prompt powerhouse for AI
Peta Jane Beauty partnered with us to transform their blog into an AI-powered acquisition engine, built around the questions consumers are actually asking when shopping the self-tan category. The breakthrough results came from strategically restructuring blog content to win high-intent AI citations while simultaneously driving conversion-focused traffic to the site, turning editorial content into both a discovery and revenue channel.
#1 cited in category
+200% revenue increase
+118% new users
MOROCCANOIL
Leading the Pack
bUILDING Authority Across High-Intent Haircare Prompts
By transforming the brand’s e-commerce website into an AI shopping engine and strategically targeting high-authority press mentions, we propelled Moroccanoil Treatment to a number 1.3 average shopping position, well ahead of the 4.2 competitor average following the launch of ChatGPT Shopping Research.
#1.3 average shopping position
Established brand as authority in haircare
Increased visibility across high-intent ChatGPT prompts
DERMA E
100% Net New Visitors
>AI Early Adopter
AI discovery to reach high-intent consumers > First to market with
ChatGPT ads
Within weeks of ChatGPT unveiling its ads marketplace, we launched DERMA E on the platform, reaching consumers actively researching Vitamin C and brightening products.
Rather than relying on traditional keyword targeting, we used AI-powered contextual signals to help the brand show up in highly competitive beauty conversations. The result was entirely new website visitors with stronger engagement than the site average, expanding customer acquisition with highly qualified audiences
First-mover advantage
100% net-new visitors
52% lower media cost than the benchmark
